Email is the MVP of Marketing
It’s not how big your email list is that matters. What matters is how you use it. And with that, I apologize for the referenced pun. But size doesn't matter in the service industry. After running …
When to fit in your own marketing.
Do for yourself what you do for others. It’s hard to prioritize your own business when there are billable hours that demand your attention. But the one thing that has been ingrained into many creatives because …
Make a great impression when onboarding clients.
You only have one chance for a first impression. You have invested time and effort into prospecting a new client but it doesn’t end there. What really matters is getting them to sign on the dotted …
It’s not you, it’s me. A marketing message.
No one likes to be rejected. This post, 10 reasons we’re not the right fit for you by Jammy Digital, came up in my Twitter feed and I was not only drawn by the great illustration …
One Bite at a Time is One Step Closer to Success
Q: How do you eat an elephant? A: One bite at a time. This solid advice came from my teenager the other day. Shocking, yes. They really do have their moments of insight and intelligence. I have …
A Balanced Marketing Diet
Just like a nutritionally balanced diet, your marketing can benefit from a balanced strategy. To get started, I’d like to define the version of the word ‘diet’: the kinds of food that a person, animal, or …
Your calendar or mine: the pros and cons of using online scheduling too
Beware of the assumptions that the convenience of online scheduling can blind you to. In a tweet this week, Justin Ahrens of Rule 29 asked the question, “How do you feel when someone wants to meet …
It’s not you, it’s me. Breaking up with a client.
Parting ways with a client happens when your business evolves. One way or the other, some clients on your roster will hold you back from moving forward. This is a concept that is tough for any …
Be careful what you say yes to. Saying no could be easier.
“Saying no is not as easy as it sounds.” I think this is true for not just women but also self-employed, entrepreneurs, and freelancers alike. We can get caught up in the YOLO of the moment. …
You’ve landed a guest spot on a podcast, now what?
You’re being tapped for your expertise on a podcast! Congrats. Being recognized for your skills and insights is a milestone. But even better is you’ll have more content to add to your marketing inventory. Content marketing …