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All posts by Crystal Reynolds

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Email Newsletters

Email is the MVP of Marketing

September 3, 2021 0 comments Creative Business Crystal Reynolds

It’s not how big your email list is that matters. What matters is how you use it. And with that, I apologize for the referenced pun. But size doesn't matter in the service industry. After running …

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how-to-make-time-for-marketing

When to fit in your own marketing.

August 20, 2021 0 comments Creative Business Crystal Reynolds

Do for yourself what you do for others. It’s hard to prioritize your own business when there are billable hours that demand your attention. But the one thing that has been ingrained into many creatives because …

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Make a great impression when onboarding clients.

August 6, 2021 0 comments Creative Business, Freelancer Crystal Reynolds

You only have one chance for a first impression. You have invested time and effort into prospecting a new client but it doesn’t end there. What really matters is getting them to sign on the dotted …

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It's not you.

It’s not you, it’s me. A marketing message.

July 23, 2021 0 comments Creative Business Crystal Reynolds

No one likes to be rejected. This post, 10 reasons we’re not the right fit for you by Jammy Digital, came up in my Twitter feed and I was not only drawn by the great illustration …

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Elephant Sized Projects

One Bite at a Time is One Step Closer to Success

June 25, 2021 0 comments Creative Business Crystal Reynolds

Q: How do you eat an elephant? A: One bite at a time. This solid advice came from my teenager the other day. Shocking, yes. They really do have their moments of insight and intelligence. I have …

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Balanced Marketing Diet

A Balanced Marketing Diet

June 11, 2021 0 comments Creative Business Crystal Reynolds

Just like a nutritionally balanced diet, your marketing can benefit from a balanced strategy.  To get started, I’d like to define the version of the word ‘diet’: the kinds of food that a person, animal, or …

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Your Calendar or Mine

Your calendar or mine: the pros and cons of using online scheduling too

May 28, 2021 0 comments Creative Business Crystal Reynolds

Beware of the assumptions that the convenience of online scheduling can blind you to. In a tweet this week, Justin Ahrens of Rule 29 asked the question, “How do you feel when someone wants to meet …

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It’s not you, it’s me. Breaking up with a client.

May 14, 2021 0 comments Accountability, Creative Business Crystal Reynolds

Parting ways with a client happens when your business evolves. One way or the other, some clients on your roster will hold you back from moving forward.  This is a concept that is tough for any …

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Yes Tornado

Be careful what you say yes to. Saying no could be easier.

April 30, 2021 0 comments Creative Business Crystal Reynolds

“Saying no is not as easy as it sounds.”   I think this is true for not just women but also self-employed, entrepreneurs, and freelancers alike. We can get caught up in the YOLO of the moment. …

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Podcast Checklist

You’ve landed a guest spot on a podcast, now what?

April 16, 2021 0 comments Creative Business Crystal Reynolds

You’re being tapped for your expertise on a podcast! Congrats. Being recognized for your skills and insights is a milestone. But even better is you’ll have more content to add to your marketing inventory. Content marketing …

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