There are so many times that it would be great to have someone else write your emails or at least look over your shoulder saying – yeah that sounds right. While you can run a few templated emails past your accountability group, it is just not time-efficient to do this on a regular basis.
We have gathered are a few great articles that help you with writing great emails, and can set your mind at ease.
Cold emailing – help, please
Cold emailing makes you shiver – right? In this article How To Write a Great Cold Email That Will Actually Get a Response Auren Hoffman shows you how to craft the email (make is short and clear). He explains that the email has to be searchable in 3-seconds, to have the recipient understand why you are reaching out and why it benefits them to read further.
Before you get a response they. have to actually open the email
Chirag Kulkarni gives us information on how to get this done. If you focus on your recipient your emails can remain a vital resource. He recommends emailing people, not groups – and that mass-produced emails are often trashed. His article How to Write Emails People Will Actually Open is a must-read.
The average full-time worker receives around 120 emails a day
That amounts to approximately 2.6 hours of time spent sifting through our inboxes daily. In this Entrepreneur article Aytekin Tank breaks down how to write detailing how to choose recipients, being strategic about your call to action, getting personal in the body and paying attention to the subject line.
The follow-up email is uber important
Whether your meeting is in person (do people still do that?) or on Zoom (hello Coronapocalypse). The follow-up email seems even more important than a snail mail thank you letter these days. I have been really enjoying following Josh Spector on Twitter and Medium. I also subscribe to his emails, and you should consider it, as they are concise yet chock full of information. This medium article, How To Write An Effective Follow-Up Email After Meeting With Someone gives you steps on following up in a minimal fashion. And, it includes a template you can copy and paste.
A little help from our ‘friends’
For those in the design world who are enamored with lettering artist and author Jessica Hische, you have more to thank her for than her wonderful work. Jessica has created a client email helper that gives well-written examples of how to say “no” to free and low-budget work and to help ask for more favorable contract terms before the start of a project. If you are clicking around after reviewing this link make sure you take a peek at her wonderful lettering projects, logo refreshes, and books!
Hopefully, these will be helpful tips for your email marketing that will keep you accountable for your creative business.