Image quality or website speed: What matters more?
Guess what the number one thing I see that makes a website behave like a slug? Using images that are too large! If you want a blazing fast website, one of the best things you can …
Telling vs. Showing
It's easy to use your content to tell your audience about how you can help them. But it's much more powerful to show them. Here are 3 tips about how and why. Tip # 1 - Features + …
Why Are YOU Not Part Of A Creative Community?
People belong to creative communities for a wide range of reasons Sometimes designers or illustrators will want to get critical feedback pieces in their portfolios. Or, a writer asks are these headlines resonating with you? Some …
Say “yes” to scrolling on a website
Do you ever wonder if your home page—or any page on your website—is too long? My answer: stop worrying! If you’re designing the website strategically, and speaking clearly to the right audience, a “long” page …
6 Ways To Build Brand Loyalty
Previously Published on VCMStrategies.com In today's tech world, potential customers may scour many websites to research a service they're thinking of using before making an actual purchase. Then they continue to conduct research even after making …
Nothing Makes My Ears Perk Up More Than Hearing That Something Will Not Cost Me Money
Complimentary Glass Of Wine? Don't Mind If I Do! Free Popcorn With That Soda? How Could I Ever Say No! Posting organically on social media is also monetarily free, though it'll cost you time and energy. …
Resolutions? Yeah, me neither. Remember those New Year’s
It feels like you made them a long time ago, doesn’t it? As they say, “time flies when you’re having fun,” and even if you did make your 2022 resolutions what seems like a lifetime …
Promote Your Business on Instagram Without Falling Into the Never-Ending Scroll
Instagram is one of my favorite platforms. I love the creative aspect of it with photography, and now, with the robust video capabilities, it's taken the app to a whole new level. I'm diving into …
How to Ensure a Successful Creative Project
Do you know what is required to ensure a successful creative project? Of course, setting expectations is crucial, but providing constructive feedback is also an essential element. Effective feedback helps your creative project develop, improve, …
Ways to Use Email Marketing to Grow Your Creative Business
Email lists. You know the importance of collecting emails and building your lists but are you using email marketing to regularly connect with these important contacts? Email is a powerful promotional tool that gives you direct access …