For those who are not familiar, Canva is a desktop and mobile app that allows a user to design a variety of graphic assets, from social media graphics and infographics to animated posts and videos. Visual …
How to get your audience to swipe right on your brand message Put your best foot forward with authentic copy If you’ve ever waded into the treacherous waters of online dating, messages like above are sure to …
My husband loves taking pictures and videos of our family. He’s the documentarian — the one who makes cheesy holiday photos and birthday invites and keeps all the grandparents up to date with the kids’ …
When freelancing or working in a client-facing field, building trust is invaluable. Not only to the current working relationship but also for your future relationships, referrals, and building a reputation for your brand. Trust is …
Before we knew how to do almost anything in life, we learned how to separate and assign value. We had preferences and made choices, expressing dislike and satisfaction with our options along the way. When …
It’s not how big your email list is that matters. What matters is how you use it. And with that, I apologize for the referenced pun. But size doesn't matter in the service industry. After running …
As your business has grown the way that you strategically use your marketing has to grow with it. Is it time to redo your website, your LinkedIn, your email template, your social media? With new design …
Do for yourself what you do for others. It’s hard to prioritize your own business when there are billable hours that demand your attention. But the one thing that has been ingrained into many creatives because …
If you’re like most of the smart, talented, creative people I know, you’ve got a list a mile long on what you should do to promote your business. Website updates — definitely need to do …
You only have one chance for a first impression. You have invested time and effort into prospecting a new client but it doesn’t end there. What really matters is getting them to sign on the dotted …