TARGETED OUTREACH Your marketing strategy outlines the tactics you use to communicate with your ideal clients. It is derived from your brand strategy and is one of the three key strategies every successful business needs. According to Ilise Benun …
Help your loved ones make you feel seen when they gift you one of these creative books. Let's be honest, as creatives, we are the pickiest bunch of hoo haas that ever was. If the typography …
From subject line to sign-off, a foolproof guide to help writers craft effective cold emails Email is going to be with us long after we have moved on to different social media platforms and messaging services. …
Choosing a project management system is all about balancing needs with simplicity. I wrote a post on project management outlining the basic structure to start with and what to keep in mind when choosing …
Being someone who is either in my car or commuting by train, I have come to rely on listening to great podcasts to learn more about creative business from others. I host and moderate the …
When is it time to amp up your business and embrace legitimate project management? Ideally when you start out, or maybe like many of us, when you drop the ball a few too many times. Starting …
Clean versus cluttered? It doesn't matter, there is no one way to work. Do you find yourself getting drawn into the FOMO of wanting the latest workspace trend? It’s a common occurrence during the monthly …
It's Tour de France time, which, for my family, means nightly viewing. At first, we watched for the scenery, all those cute little French towns, some amazing bridges (check out the Millau Viaduct!), rivers, …
As a WordPress designer, I partner with lots of designers who specialize in print. When their print pieces need a web component (or when they design a website and need a developer), they call on me. In …
Creativity at its core is about solving problems. When industries and economies struggle, it's the creativity of the entrepreneur that is the light that can lead communities towards positive change and ideally growth. When it …