Create authentic copy that connects
How to get your audience to swipe right on your brand message Put your best foot forward with authentic copy If you’ve ever waded into the treacherous waters of online dating, messages like above are sure to …
Hourly rates, for freelancers, aren’t everything
My husband loves taking pictures and videos of our family. He’s the documentarian — the one who makes cheesy holiday photos and birthday invites and keeps all the grandparents up to date with the kids’ …
Building Client Trust
When freelancing or working in a client-facing field, building trust is invaluable. Not only to the current working relationship but also for your future relationships, referrals, and building a reputation for your brand. Trust is …
Branding by Humans, for Humans
Before we knew how to do almost anything in life, we learned how to separate and assign value. We had preferences and made choices, expressing dislike and satisfaction with our options along the way. When …
Email is the MVP of Marketing
It’s not how big your email list is that matters. What matters is how you use it. And with that, I apologize for the referenced pun. But size doesn't matter in the service industry. After running …
Your business has evolved, how has your marketing changed?
As your business has grown the way that you strategically use your marketing has to grow with it. Is it time to redo your website, your LinkedIn, your email template, your social media? With new design …
When to fit in your own marketing.
Do for yourself what you do for others. It’s hard to prioritize your own business when there are billable hours that demand your attention. But the one thing that has been ingrained into many creatives because …
How accountability can help you get things done in your business
If you’re like most of the smart, talented, creative people I know, you’ve got a list a mile long on what you should do to promote your business. Website updates — definitely need to do …
Make a great impression when onboarding clients.
You only have one chance for a first impression. You have invested time and effort into prospecting a new client but it doesn’t end there. What really matters is getting them to sign on the dotted …
Is your mind coming after your post-lockdown body?
There's no business without wellness Summer is here. For real. Between the seething temperatures to people’s vacation pictures, summer has made a comeback. When my husband and I were in Bryant Park last weekend with some …