Make a great impression when onboarding clients.
You only have one chance for a first impression. You have invested time and effort into prospecting a new client but it doesn’t end there. What really matters is getting them to sign on the dotted …
Is your mind coming after your post-lockdown body?
There's no business without wellness Summer is here. For real. Between the seething temperatures to people’s vacation pictures, summer has made a comeback. When my husband and I were in Bryant Park last weekend with some …
It’s not you, it’s me. A marketing message.
No one likes to be rejected. This post, 10 reasons we’re not the right fit for you by Jammy Digital, came up in my Twitter feed and I was not only drawn by the great illustration …
Good Design Takes Time
“Can you do this project by this afternoon? It’s small and easy.” “Why is the estimate so high for this? It’s a super quick project.” “We’ve only budgeted $X for this. I’m sure you can do it …
When do you Canva?
Is good design determined by the design app you choose? In the creative industry, Adobe Creative Cloud is established as the choice for professional designers. When you want to produce quality graphics and media, there is …
No, you don’t have to design websites.
“Are you still a designer — even if you don’t do websites?” “Can you still consider yourself a designer if you don’t do websites?” “These days, do you need to design websites if you’re a graphic designer?” Questions …
One Bite at a Time is One Step Closer to Success
Q: How do you eat an elephant? A: One bite at a time. This solid advice came from my teenager the other day. Shocking, yes. They really do have their moments of insight and intelligence. I have …
What is your favorite page of your creative website and why?
We asked the accountability group and slack group members of the Creatives Roundtable to focus on their own websites and tell us what is their favorite page of their site and why they chose it. …
A Balanced Marketing Diet
Just like a nutritionally balanced diet, your marketing can benefit from a balanced strategy. To get started, I’d like to define the version of the word ‘diet’: the kinds of food that a person, animal, or …
Which creative, dead or alive, do you most admire and why?
We asked members of our creatives roundtable slack and accountability groups who inspire them in their creative business. __ I’ve always loved the work of Luba Lukova. Illustration is not one of my skillsets so her …