Design: A Commodity or a Critical Asset?
Should you go to a freelance crowdsourcing marketplace when looking for a designer? When you don’t really care, yes, but if you do care, you are taking a risk. Recently, I was listening to Ilise Benun of …
Category Archives: Creative Business
How important are happy clients?
“I love it!” I’ll bet hearing that from a client makes your day. Don’t you love it when they love it and are “happy” with your work? But what if your client is not a good judge of …
Nurture Your Fans
As designers, there are so many little things we do for our clients that may seem small. These are things we might not even think about—they just come naturally. We forget that not every designer …
What is Your “Why”?
Why do you do what you do? That's the big question, right? As designers, we love design! Maybe you loved to draw as a kid, and you were really good at it, and a career …
Does your contract include these items?
Before I dive into what every creative's contract should include, I first want to ask, "You do have a contract, right?" It continues to amaze me that so many service professionals don't use a contract. …