Pursuing a creative career? This one’s for you.
(previously appeared on Saint James Studios blog) When I was a kid, I didn’t want to be a fireman, math teacher or vet when I grew up. All noble professions, but I was always called to …
When are one-page websites appropriate?
One page websites are pretty common. But that doesn’t necessarily mean they’re good business decisions. Do I hate one-page websites? No, not at all. I have developed one-page websites. But I only do it when they make sense. In …
Image quality or website speed: What matters more?
Guess what the number one thing I see that makes a website behave like a slug? Using images that are too large! If you want a blazing fast website, one of the best things you can …
Telling vs. Showing
It's easy to use your content to tell your audience about how you can help them. But it's much more powerful to show them. Here are 3 tips about how and why. Tip # 1 - Features + …
Why Are YOU Not Part Of A Creative Community?
People belong to creative communities for a wide range of reasons Sometimes designers or illustrators will want to get critical feedback pieces in their portfolios. Or, a writer asks are these headlines resonating with you? Some …
Say “yes” to scrolling on a website
Do you ever wonder if your home page—or any page on your website—is too long? My answer: stop worrying! If you’re designing the website strategically, and speaking clearly to the right audience, a “long” page …
6 Ways To Build Brand Loyalty
Previously Published on VCMStrategies.com In today's tech world, potential customers may scour many websites to research a service they're thinking of using before making an actual purchase. Then they continue to conduct research even after making …
Nothing Makes My Ears Perk Up More Than Hearing That Something Will Not Cost Me Money
Complimentary Glass Of Wine? Don't Mind If I Do! Free Popcorn With That Soda? How Could I Ever Say No! Posting organically on social media is also monetarily free, though it'll cost you time and energy. …
Resolutions? Yeah, me neither. Remember those New Year’s
It feels like you made them a long time ago, doesn’t it? As they say, “time flies when you’re having fun,” and even if you did make your 2022 resolutions what seems like a lifetime …
Promote Your Business on Instagram Without Falling Into the Never-Ending Scroll
Instagram is one of my favorite platforms. I love the creative aspect of it with photography, and now, with the robust video capabilities, it's taken the app to a whole new level. I'm diving into …