Pursuing a creative career? This one’s for you.
(previously appeared on Saint James Studios blog) When I was a kid, I didn’t want to be a fireman, math teacher or vet when I grew up. All noble professions, but I was always called to …
Telling vs. Showing
It's easy to use your content to tell your audience about how you can help them. But it's much more powerful to show them. Here are 3 tips about how and why. Tip # 1 - Features + …
Nothing Makes My Ears Perk Up More Than Hearing That Something Will Not Cost Me Money
Complimentary Glass Of Wine? Don't Mind If I Do! Free Popcorn With That Soda? How Could I Ever Say No! Posting organically on social media is also monetarily free, though it'll cost you time and energy. …
Promote Your Business on Instagram Without Falling Into the Never-Ending Scroll
Instagram is one of my favorite platforms. I love the creative aspect of it with photography, and now, with the robust video capabilities, it's taken the app to a whole new level. I'm diving into …
How to Ensure a Successful Creative Project
Do you know what is required to ensure a successful creative project? Of course, setting expectations is crucial, but providing constructive feedback is also an essential element. Effective feedback helps your creative project develop, improve, …
Create authentic copy that connects
How to get your audience to swipe right on your brand message Put your best foot forward with authentic copy If you’ve ever waded into the treacherous waters of online dating, messages like above are sure to …
Hourly rates, for freelancers, aren’t everything
My husband loves taking pictures and videos of our family. He’s the documentarian — the one who makes cheesy holiday photos and birthday invites and keeps all the grandparents up to date with the kids’ …
Branding by Humans, for Humans
Before we knew how to do almost anything in life, we learned how to separate and assign value. We had preferences and made choices, expressing dislike and satisfaction with our options along the way. When …
Your business has evolved, how has your marketing changed?
As your business has grown the way that you strategically use your marketing has to grow with it. Is it time to redo your website, your LinkedIn, your email template, your social media? With new design …
How accountability can help you get things done in your business
If you’re like most of the smart, talented, creative people I know, you’ve got a list a mile long on what you should do to promote your business. Website updates — definitely need to do …