For over two decades, I’ve been designing and developing WordPress sites, and along the way, I’ve picked up some valuable lessons. One of the most game-changing strategies I’ve adopted in my business is package pricing. Before …
Need to create a sales page for your course, book, or product? Follow this proven approach. A sales page has one clear purpose: driving a specific action. Whether you want your audience to make a purchase, …
When it comes to your content, regifting is posh! I’m not talking about repurposing. I mean re-posting content you previously created and published on your website or social channels even years before—essentially as is. If it’s relevant and …
Previously Published on VCMStrategies.com In today's tech world, potential customers may scour many websites to research a service they're thinking of using before making an actual purchase. Then they continue to conduct research even after making …
Email lists. You know the importance of collecting emails and building your lists but are you using email marketing to regularly connect with these important contacts? Email is a powerful promotional tool that gives you direct access …
How to get your audience to swipe right on your brand message Put your best foot forward with authentic copy If you’ve ever waded into the treacherous waters of online dating, messages like above are sure to …
When freelancing or working in a client-facing field, building trust is invaluable. Not only to the current working relationship but also for your future relationships, referrals, and building a reputation for your brand. Trust is …
It’s not how big your email list is that matters. What matters is how you use it. And with that, I apologize for the referenced pun. But size doesn't matter in the service industry. After running …
As your business has grown the way that you strategically use your marketing has to grow with it. Is it time to redo your website, your LinkedIn, your email template, your social media? With new design …
Do for yourself what you do for others. It’s hard to prioritize your own business when there are billable hours that demand your attention. But the one thing that has been ingrained into many creatives because …
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