How to create an effective sales page.
Need to create a sales page for your course, book, or product? Follow this proven approach. A sales page has one clear purpose: driving a specific action. Whether you want your audience to make a purchase, …
What’s better: Google Ads or SEO?
Have you ever had a friend ask for a book recommendation, and you’re excited to share one because you're a passionate reader with plenty of titles in mind? That’s similar to how Google delivers search …
7 Signs Your Website Needs a Redesign
Your website is like a brochure for your business. In today’s world, an online presence builds credibility and shows you’re professional. It needs to be up-to-date, easy to use, and engaging. If your website shows …
Make SEO Simple
When I ask someone if they care about their website's SEO, the answer is always yes. When I ask what they want to be found for (other than the name of their business)...silence. SEO can feel like …
Do you have these 10 things on your homepage?
Your homepage should be a hub for the important areas of your website. It should give a preview of all the places that matter, providing insight into who you are, what you do, and why …
When are one-page websites appropriate?
One page websites are pretty common. But that doesn’t necessarily mean they’re good business decisions. Do I hate one-page websites? No, not at all. I have developed one-page websites. But I only do it when they make sense. In …
Image quality or website speed: What matters more?
Guess what the number one thing I see that makes a website behave like a slug? Using images that are too large! If you want a blazing fast website, one of the best things you can …
Say “yes” to scrolling on a website
Do you ever wonder if your home page—or any page on your website—is too long? My answer: stop worrying! If you’re designing the website strategically, and speaking clearly to the right audience, a “long” page …
Your business has evolved, how has your marketing changed?
As your business has grown the way that you strategically use your marketing has to grow with it. Is it time to redo your website, your LinkedIn, your email template, your social media? With new design …
No, you don’t have to design websites.
“Are you still a designer — even if you don’t do websites?” “Can you still consider yourself a designer if you don’t do websites?” “These days, do you need to design websites if you’re a graphic designer?” Questions …