accountability group content hub

What is a content hub—and why do I need one?

Ready to make your content marketing work harder for you? Then look no further than the content hub.

What is a content hub?

A content hub is a way to develop, organize and share content around a topic, making it easier to create and repurpose the content that your audience wants to read.

Benefits of a content hub

A content hub can make your content marketing more organized, strategic, focused and visible:

Organized:

With a content hub, you can keep all of your content ideas in one place, narrow down your best ideas and brainstorm new ideas more easily. By seeing all of your content at-a-glance in the hub framework, you can also easily repurpose content ideas instead of starting from scratch.

Strategic:

By using a content hub, you are focused on topics that solve clients’ pain points so your content is relevant to your audience—you are always writing what they want to read. The hub framework also makes it easier to cross-post and cross-promote existing content and create multi-channel campaigns (i.e. blog + email + social). Lastly, you can move prospects through the customer journey by sharing different type of content in each phase.

79% of B2B buyers share white papers with colleagues. (Forbes)”

Focused:

By focusing on fewer topics, there is less chance of going off-topic—you will always be creating content specifically for your audience. The framework also makes it easier to develop new types of content or repurpose existing content into new formats (i.e. expand a webinar into a course, turn blog infographics into social media posts).

Visible:

Consistent and focused content generation can bring more visibility to your business. Regular content creation adds credibility and helps you become a thought leader in your industry. This can lead to more attention from clients/prospects, as well as new opportunities for content collaborations such as guest blog posts or webinars. The content hub structure also helps with SEO since you are using focused keywords.

“Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog. (DemandMetric)”

Written by Lidia Varesco Racoma

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