We asked the accountability group and slack group members of the Creatives Roundtable to focus on their own websites and tell us what is their favorite page of their site and why they chose it. Many of our accountability group members work on their websites through the year and we see the progress that is made. We also review pages for peer feedback, which is very helpful.
My favorite page on my website is my about page. I get to show potential clients what it is I am working for — my family. They are a wonderful collection of souls that I am lucky to have in my life. I get personal benefit from the work I do, but that work also allows me to inspire and support those that I love. CRYSTAL REYNOLDS
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I don’t think it is perfect by any means, but I really like my home page. EMMA MCGOLDRICK
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I like my home page but I’m in the process of redesigning the entire thing so it’ll change … eventually. CHRISTINE RAINS
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I would have to say it’s my blog page. It’s nice to look back and see all of the content accumulating all in one place. It makes me realize how far I’ve come and how much more time and effort I put into my own business now. JEN LEONARDSON
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My favorite page of my website is probably the approach page. I am a thinker and I enjoy frameworks and processes. On this page, I get to demonstrate a little bit about how I think, which is one of the things that I think sets me apart. The creative process is fluid and a little mysterious, but I do like being able to share with prospects and clients how I approach problem-solving and giving them a glimpse into what it might be like to work with me. I hope to add some videos and infographics to this page soon. REGGIE HOLMES
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I really like my home page because I think it really gives an at a glance view of who I am and what I do. And I love that peacock image in the header. CARA CAPIZZI
My favorite page of my website is my contact page. While this may seem boring or unimportant, I believe it’s one of the best ways to engage with potential clients. My contact form is designed to speak to my ideal clients and weed out those who aren’t a good fit. I have a scheduling process in place for my free chats—a complimentary, 30-minute consultation. Once the form is submitted, people can use my online scheduling link to choose a time to chat that works best for them. Everything is automated and makes life easier for everyone involved. JILL ANDERSON
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We are currently under construction for a rebrand, but my favorite page on my website is my about page. It isn’t written as I usually write a bio but because it’s brash, but it’s actually been a magnet for attracting the right types of clients. LAURA CHEEK
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My home page for sure, because it shows the work I’ve created to help many amazing clients’ (whom I get the pleasure to call friends) dream come to life. I have worked with big brands like HGTV, Facebook, Discovery, and more. But nothing brings me more joy than helping a fellow entrepreneur create their dream business. KARLA PAMANES
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I would have to say my annual reports page as it shows a variety of subject areas, photographic and typographic challenges, and solutions. NANCY CUTLER
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The infographics page of my website, because each one of these was a challenging yet fun exercise in visual storytelling. I had to develop a brand for each graphic, and in the case of the “Year in Review” graphics, I chose to feature different subcategories to show how the services I offered had grown. DEB DULIN
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My favorite page of my website is my home page, which also serves as my portfolio page. I love how clean and to the point it is. I’m also very proud of how you can click on the different categories to look at my different types of work. This took me—not a web developer—a very long time to figure out! LIBBY VENTURA
I’m really proud of my Alchemy Case Study for Gynuity. I designed the process several years ago when translating an economic impact study into a fundraising/impact piece for another client, and I’m glad that I finally took the time to write up this Alchemy project as a case study. //It’s a process that takes a complex subject, one that usually starts out as a dense wall of text. We go through a substantial content edit that makes it more accessible for a broader audience and then design the piece to maximize how it can be used. //I’ve had the chance to do this several times, and the results are always impactful. In this case, that felt especially true, as the project was designing guidance for abortion care during COVID-19, something that was urgently needed with office visits being much rarer. JENN COLE
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We are slowly redoing our site page by page (a painter’s house is never painted), but my favorite has got to be the Freebies page. My reasoning is not because of the design or structure, but because we have always dreamed of having a resources page to help other businesses with things that could be used to make their lives easier. We launched it at the end of 2020 during our 15-year anniversary but we’ve promised to keep it growing! By far our most popular download is the Marketing Calendar. CASSIE BRKICH
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Definitely my Friday Reflections page. This is the first time I’m owning and celebrating my experiences with my clients each week. It’s generated incredible feedback and is the first time I’m demonstrating a glimpse of what it’s like to work with me, and how I work. JENNY POFF
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My about page, for two reasons. First, people always comment about the picture of me among the books. They say it makes them smile, which makes me happy. It was a total outtake—a genuine laugh—and my photographer friend convinced me to use it anyway. (It was good advice!) And second, the section about my volunteer work. It’s such a huge part of my life—and my business—and I want my clients to know I couldn’t do it without them. TARA HOOVER
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I’m really happy with my home page at the moment. I updated it last year to be more clear about what I do and who I do it for. I love the rollover effect (part way down the page) that shows a before and after shot of a project in the background. Although I also love my About Page because it helps provide a sense of who I am and I want to attract clients who like and appreciate my personal approach. NADINE NOBLE
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I like the home page. I think it says what I want people to know at a glance. JEANNINE PAPELINO